Self-Disrupting to Drive Transformation at Philip Morris International

innovation management - pmi examples

In this insight-packed case study discover how innovation at Philip Morris International led the American transnational cigarette and tobacco manufacturing company to recognize the critical importance of adopting a more customer-oriented strategy, supported by Nova – PMI’s idea management platform powered by Qmarkets’ technology.

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  • Helped them change from a brand centric approach to adopting a customer-oriented strategy

  • Engaged more than 73,000+ employees, launched 300+ products, and 15+ time-limited idea challenges using the Nova platform – powered by Qmarkets software

  • Launched an array of effective marketing campaigns for their new Bluetooth based multimedia electronic cigarette.

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