Why Creative Diversity Matters When Creating Teams - 2020 Innovation Webinar

It’s common knowledge that the ‘wisdom of crowds’ can be an incredibly powerful tool when it comes to corporate innovation. But transforming the crowd into intentional teams that can effectively solve pressing challenges is where companies find real value.

Get the mix wrong, and the results will suffer. Get the mix right, and your best ideas are bought to life in the most productive and profitable way possible.

A soccer team made up of only goalkeepers will do certain things really well, but will struggle to score, and therefore is destined to lose the match. Creative diversity is essential to the success of high-performing teams and in this webinar we will share both the research and examples that prove that point.